Keeneland Offers First Virtual Thoroughbred Sale

Keeneland will offer the first virtual thoroughbred sale in response to the Coronavirus pandemic. The sale, scheduled for Tuesday June 24th, will allow buyers to bid online. The virtual mechanics of the sale have already proved to be fruitful in Australia, who had a very successful virtual auction in April for the Easter Sale.

Buyers can register online at for the Horses of Racing Age Sale. The sale will begin at 2 pm EST and bidding will close on each horse every two minutes after that. If a bid is made online, then the time for the sale of that specific horse is extended two minutes, assuring that someone cannot wait until the last second to close out bidders.

“I followed that sale in Australia,” said Blue Chip founder Steve McPherson. “It is a really great idea and I think Keeneland will be pleasantly surprised how easy it will go.”

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